About the mission
We are looking for a Social Media Manager responsible for the strategic management and optimization of our social media channels. The ideal candidate will have proven experience in social media management, content strategy, and analytics, with a strong focus on engagement and community growth.
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Overview
As a Social Media Manager, you will be responsible for the strategic management and optimization of our social media channels (Facebook, Instagram, and LinkedIn). You will ensure that our online presence is professional, attractive, engaging, and goal-oriented. You will develop and implement a strong content strategy aimed at increasing likes, followers, clicks, and interaction.Key Responsibilities
Manage and optimize social media channels (Facebook, Instagram, LinkedIn)
Set up and correctly configure all backend settings (accounts, ad management, tracking, etc.)
Develop a thoughtful content strategy tailored to the target audiences and ambitions of the festival
Create and manage a content calendar
Create attractive and relevant content (text, images, and possibly video)
Monitor and analyze performance (KPIs such as reach, engagement, clicks, and growth)
Continuously optimize campaigns and content based on data and trends
Engage with followers and manage community interactions
Stay updated on the latest social media trends and algorithm updates
Skills & Experience
Proven experience as a Social Media Manager or similar role
Strong knowledge of Facebook, Instagram, and LinkedIn (organic and paid)
Experience with social media tools and analytics (such as Meta Business Suite, LinkedIn Campaign Manager, etc.)
Creative and visually strong (basic graphic skills, experience with tools like Canva, Adobe, etc.)
Excellent writing skills and a good sense of tone of voice
Strategic thinking and results-oriented mindset
Knowledge of content marketing and digital marketing principles
Ability to work independently, proactively, and in a structured manner
Analytical mindset and data-driven approach
Languages
Language requirement: Fluent in Dutch at European CEFR level C2.
Additional Info
Proven experience with advertising and budget management (Should have)
Proven experience with copywriting (Should have)
Proven experience with storytelling (Should have)
Proven experience with video editing or motion design (Should have)
Proven knowledge of SEO & SEA (Should have)
Proven knowledge of content marketing and digital marketing principles (Should have)
What you'll do
- Beheren en optimaliseren van de sociale mediakanalen (Facebook, Instagram, LinkedIn)
- Opzetten en correct instellen van alle backend-instellingen (accounts, advertentiebeheer, tracking, etc.)
- Ontwikkelen van een doordachte contentstrategie afgestemd op de doelgroepen en ambities van het festival
- Opstellen en beheren van een contentkalender
- Creëren van aantrekkelijke en relevante content (tekst, beeld en eventueel video)
- Monitoren en analyseren van prestaties (KPI’s zoals bereik, engagement, clicks en groei)
- Continu optimaliseren van campagnes en content op basis van data en trends
- Interactie aangaan met volgers en community management
- Op de hoogte blijven van de laatste social media trends en algoritme-updates
What we're looking for
- Aantoonbare ervaring als Communicatie Consultant
- Hogere opleiding (Master of Bachelor)
- Aantoonbare ervaring met trends en ontwikkelingen op de (digitale) communicatiemarkt, content marketing en social media
- Aantoonbare ervaring met het opstellen en/of implementeren van (interne) communicatieplannen
- Aantoonbare ervaring met copywriting van corporate, marketing en/of product content
Skills
- Canva
- Adobe
- Meta Business Suite
- LinkedIn Campaign Manager